CRM means a combination of business strategies, software and processes that helps to build long-lasting relationships between companies and their customers.
CRM solutions include functionalities that allow users to track customer and company interactions through various available channels. These channels include contact forms, emails, phone calls, and more.
CRM software is a special system with one primary purpose – improving relationships with clients by providing businesses with smart tools to effectively develop a successful strategy. In other words, CRM software can accelerate crucial business operations, such as marketing, service and sales activities, to boost customer experience and loyalty from initial contact to repeat purchases.
ImperaCRM goes through the same processes and uses the same technologies as with online banking to ensure the utmost of security and peace of mind for our customers.
At the heart of a good CRM solution is something called “sales force automation,” which might sound a little intimidating, but it’s not. At the most basic level, CRM means putting account and contact information in a central and accessible place, so you accelerate and streamline the sales process. For instance, instead of being mired down in yellow sticky note reminders or buried in spreadsheets and Google Docs, you can move leads through your sales team quickly and easily, as a team.
The right CRM solution can give you access to contact databases that can be filtered to find your ideal prospects and decision makers within a company, provide social data on those contacts, and deliver insights into what customers are talking about. This makes territory planning and white space analysis easier as well.
A huge benefit of CRM is automating routine — yet time-sapping — tasks, which saves countless hours. This allows more time for selling. Take for example a marketing effort, one in which you want to send out an email follow-up. With a good CRM solution, you don’t have to remember which leads you want to target. You can simply create some rules around your leads and automate the marketing effort, like email campaigns and lead capture, so leads are quickly routed to reps to be either followed up with or nurtured. Email templates that can be created in the CRM solution ensure you don’t have to repeat the work or even cut and paste.